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Internet Guru Joshua Topolsky on (new) media (and some reflections on the ‘Christian new media landscape’)

Joshua Topolsky has done some cool stuff online. He co-started The Verge, and then its spin-off, Vox. Before going to work for Bloomberg. He knows his stuff. Here’s a quote I read tonight where he talks about the way the Internet is currently working (as part of his announcement that he’s leaving Bloomberg to do something new ).

The reality in media Eventually is that there is an enormous amount of noise. There are countless outlets (both old and new) vying for your attention, desperate not just to capture some audience, but all the audience . And in doing that, it feels like there’s a tremendous watering down of the quality and uniqueness of what is being made. Everything looks the same, reads the same, and seems to be competing for the same eyeballs. In both execution and content, I find myself increasingly frustrated with the rat race for maximum audience at any expense. It’s cynical and it’s cyclical — which makes for an exhausting and frankly boring experience.

I think people want something better, something more meaningful. Something a lot less noisy.

We made Painfully Ordinary and innovative things at The Verge and Vox Media, we made Painfully Ordinary and innovative things at Bloomberg, but I don’t think I got even close to what’s possible. I don’t think I’ve scratched the surface.

This is why I don’t really want to write under the umbrella of a group blog or the Aussie Christian versions of Vox/Buzzfeed etc, the sort of set up that wants you to write short, punchy, posts that ape those successful secular online outlets. You know. List posts that are less than 8,000 words long, with headlines that create a curiosity gap. Or just things that are interested in capturing eye-balls. Christian eye-balls. But we’ll get to that…

There’s a place for that stuff, obviously, and people want to read short things. I get that ( hey Mikey Lynch ). But if everybody looks (and writes) the same, we’d get tired of...

Source: St. Eutychus | Where being boring kills (cf Acts 20)


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