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Google Q2 earnings call YouTube vs. TV - Business Insider - Business Insider
It has become customary for Google to make comparisons between YouTube and TV on its earnings calls — after all, it is hoping that brands will switch out some of their huge TV advertising budgets for online video.
Thursday's second-quarter earnings call was no exception. Google's executives made several references to how YouTube was coming after TV in a big way.
Omid Kordestani, Google's chief business officer, kicked things off with this standout stat: "YouTube reaches more 18- to 49-year-olds in the US than any US cable network."
Not only is YouTube apparently dominating in terms of reach, but people are treating YouTube like their television set.
Kordestani said: "The number of users coming to YouTube, who start at the YouTube homepage similar to the way they might turn on their TV, is up over three times year-over-year. Plus, once users are in YouTube, they are spending more time per session watching videos. On mobile, the average viewing session is now more than 40 minutes, up more than 50% year-over-year."
Those findings are extremely significant at this point in YouTube's life stage. Google wants to emphasize that YouTube is no longer just that repository of videos where people need to know what they want to watch before they want to watch it — YouTube is now becoming a discovery platform, acting as a curator of content. YouTube is mimicking the programming guide on your TV set.
And as users shift their viewing habits to online video, the advertising money is following.
Every year Google apes the TV industry's annual upfronts with its own "BrandCast" event. It's a flashy affair in which YouTube hauls out its biggest stars onstage and shows off its newest advertising products in a bid to secure big upfront advertising commitments from marketers.
"Compared to the same period after BrandCast last year ... commitments in the US were three times higher," Kordestani said. The number of...Source: www.businessinsider.com
Google Q2 earnings call YouTube vs. TV07/17/15 ,via Business Insider
Susan Wojcicki, youtube, sv100 2015 Kimberly White/GettyYoutube CEO Susan Wojcicki speak onstage during 'Who Owns Your Screen?' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 9, 2014 in San Francisco,
Why does YouTube need television?06/25/15 ,via Hindu Business Line
Last Sunday, when the world celebrated International Day of Yoga, Father's Day, or any of their own private celebrations, there was a small surprise packet being scripted on television. When Sony Entertainment Television was screening Hindi movie PK
Comedy Troupe Porta dos Fundos Turns YouTube Stardom Into TV, Film Deals ...07/16/15 ,via Variety
Latin American talent has energized the global film market with movies like “Wild Tales,” “Instructions Not Included,” “We Are the Nobles” and “Gloria.” Now, a Brazilian comedy troupe has joined the fray, parlaying Internet stardom into a touring legit
When you have YouTube and Netflix on your tv so you're never watching regular television 07/26/15, @coc0shay
2009, AC/DC singer Brian Johnson appeared as Star in a Reasonably Priced Car on BBC television programme Top Gear https://t.co/I0A2ph43ie 07/26/15, @OxfamMusicStore
RT @KingMario_97: I spend way more time on YouTube then I do watching television 07/26/15, @_FinallyJuan
RT @KingMario_97: I spend way more time on YouTube then I do watching television 07/26/15, @imrawkiid_
I spend way more time on YouTube then I do watching television 07/26/15, @KingMario_97
Television Goes DigitalSpringer Science & Business Media. 2008. ISBN: 9780387799780,0387799788. 246 pages.
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer...