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How is the new V8 Supercars television deal tracking? - The Roar

The record-breaking $241 million deal has been described by many as necessary for the series to sustain a healthy grid of competitors, though its late move to pay television compared to other Australian sporting codes has left many fans unhappy.

Many believed the $50 per month asked for fans to watch the whole series live would alienate the sport’s demographic, though others insist V8 Supercars has only followed the template of the majority of codes. After all, even AFL and NRL fans can’t watch every game on free-to-air networks.

But, based on figures following the most recent Townsville event, V8 Supercars is tracking on par with recent seasons that were exclusive to Channel Seven , which only really committed to live events with little in the way of additional programming.

On a like-for-like basis, comparing the same events year on year, the 2015 audience is up nine per cent. The biggest gain is clearly the total amount of coverage afforded to the series on Fox Sports , which telecasts the full day’s racing across a whole event in addition to regular replays and weekly non-racing programming.

So while the free-to-air presence is down, analyst Repucom found sponsorship recognition is 40 per cent greater on last year given the close to 300 per cent extra coverage.

Things are only looking up for V8 Supercars for the second half of the 2015 season. Of the remaining eight events on the calendar, four are live on free-to-air in addition to Fox Sports , including the main event, the Bathurst 1000.

With the three long-distance two-driver endurance events all live on free-to-air ahead of the Sydney 500 finale, there will be significant momentum across both platforms at a time when the AFL and NRL seasons wrap up.

While that’s little comfort for those who cannot afford a Foxtel subscription, it’s important to remember that the series may not have survived with a reduced free-to-air...

Source: www.theroar.com.au

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