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How is the new V8 Supercars television deal tracking? - The Roar

The record-breaking $241 million deal has been described by many as necessary for the series to sustain a healthy grid of competitors, though its late move to pay television compared to other Australian sporting codes has left many fans unhappy.

Many believed the $50 per month asked for fans to watch the whole series live would alienate the sport’s demographic, though others insist V8 Supercars has only followed the template of the majority of codes. After all, even AFL and NRL fans can’t watch every game on free-to-air networks.

But, based on figures following the most recent Townsville event, V8 Supercars is tracking on par with recent seasons that were exclusive to Channel Seven , which only really committed to live events with little in the way of additional programming.

On a like-for-like basis, comparing the same events year on year, the 2015 audience is up nine per cent. The biggest gain is clearly the total amount of coverage afforded to the series on Fox Sports , which telecasts the full day’s racing across a whole event in addition to regular replays and weekly non-racing programming.

So while the free-to-air presence is down, analyst Repucom found sponsorship recognition is 40 per cent greater on last year given the close to 300 per cent extra coverage.

Things are only looking up for V8 Supercars for the second half of the 2015 season. Of the remaining eight events on the calendar, four are live on free-to-air in addition to Fox Sports , including the main event, the Bathurst 1000.

With the three long-distance two-driver endurance events all live on free-to-air ahead of the Sydney 500 finale, there will be significant momentum across both platforms at a time when the AFL and NRL seasons wrap up.

While that’s little comfort for those who cannot afford a Foxtel subscription, it’s important to remember that the series may not have survived with a reduced free-to-air...

Source: www.theroar.com.au


Latest News

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    07/15/15 ,via The Roar

    V8 Supercars is approaching the halfway point of its first season under its new television arrangement, whereby the whole championship season is live on pay-television network Fox Sports with six events live and the rest delayed on the free-to-air

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    07/09/15 ,via The Roar

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  • Let V8 Supercar teams stream, says Nissan

    07/02/15 ,via Motoring

    “I reckon there'd be people who would still watch the television, Foxtel or Ten, and have their computer running… because they want to watch Rick [Kelly] race for a few laps. I don't think it has any commercial detriment on the [existing V8 Supercars

  • Good to see V8 Supercars back on free to air TV

    07/12/15 ,via Gladstone Observer

    It was Sunday afternoon and, finally, I got to see some great motorsport action on free to air TV. It's a long time since the last round of the V8 Supercars was shown live on telly, and I loved every minute of it. Another reason to be chuffed was

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    07/07/15 ,via Motoring

    The Sydney Motorsport Park test weekend marked the start of the new pay-TV deal for V8 Supercars. The 12-Hour has been promoted for a decade by James O'Brien's Yeehah Events and the Bathurst Regional Council. Next year's 12-Hour, with the 


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    Pearson Higher Education AU. 2012. ISBN: 9781486009350,1486009352. 577 pages.

    For first year students in tertiary leisure studies programs, both Leisure Studies and Social Science. Australian Leisure 4e provides an introduction to and analysis of a broadly defined concept of leisure. It integrates Australian and international knowledge so that the book is an Australian interpretation, based largely on local sources, but which engages with relevant international research and theory. This edition has been extensively reviewed and updated and includes new chapters on...

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    Books LLC, Wiki Series. 2011. ISBN: 1233064908,9781233064908. 24 pages.

    Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 23. Chapters: V8 Supercars, Australian Formula 2, Australian Formula Ford Championship, Australian Formula 3, Australian GT Production Car Championship, Australian Sports Sedan Championship, Aussie Racing Cars, Group C, Group 3E Series Production Cars, NASCAR in Australia, Australian GT Championship, Australian Saloon Car Series, Group E Series Production...

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