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The Fickle World Of Online Celebrity: A Glimpse Of Fame Through YouTube

This is something I have wanted to address for a while now, the trend of overnight celebrity that seems to have transpired through people putting up videos of themselves, and their lives, on YouTube. This phenomenon is not limited to the above platform; I am aware of the other sites that exist online in serving a similar purpose, however, as YouTube remains the largest and most popular channel through which people seem to be achieving this status, and increasingly so, it is only logical to view this occurrence through the primary course.

The event that actually spurred on the desire to express my feelings towards this subject was the appearance of Zoe Sugg, recognised more commonly as Zoella, on the Comic Relief version of ‘The Great British Bake Off’ (titled, pretty directly, ‘The Great Comic Relief Bake Off’) earlier this year. Being aware of her videos and the nature of her presence in the online world, the circumstance of her appearance on the well-known show ignited the argument within myself of what she has actually done and achieved in order to merit a place on this coveted programme, so I began to delve into this in order to acquire some answers. Now, it could be argued that the point of the show to raise funds and awareness for the charity whilst giving people something relatively painless to watch, dare I say, enjoy, should cancel out the reasons behind the group of participants being thrown together, as it is, ultimately, for a greater cause. However, if this was the case, why not just get any old person in the place that Zoella filled, or somebody more reputable in terms of their career, or more appealing and recognisable to an audience? What exactly is it that qualifed her, over the myriad of people that could have been chosen to take part, to stand as a professional equal amongst the seasoned broadcasters, entertainers and television personalities of varying description that were present for the show? The answers come in several...

Source: Punjabi Tea & Chocolate Cake

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