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While TV shows await fall premiere, the summer rush to replace actors is on - Los Angeles Times

The TV pilot season is over. Programming executives have anointed their new shows for fall premiere, and network marketing and advertising teams are busily trumpeting their new lineups and selling pricey commercial slots for prime time.

Job done? Not quite.

For some of the new fall shows, their original pilots are often seen more as rough drafts than finished products. Characters may need work, and plot lines may be considered shaky. And the actors? Some of them may need to be replaced.

So this summer, as sales teams in New York haggle over the price of 30-second commercials, programmers and producers in Los Angeles are engaged in a frenzy of tinkering that they hope will turn what they regard as problematic pilot episodes into smash hits.

In the NBC comedy "People Are Talking," Meaghan Rath, right, had to back out because she was in another pilot that also got the go-ahead. NBC's solution was to hire Vanessa Lachey, left, who as it happened was out of work after NBC passed on her pilot, "Not Safe for Work."

(Gina Ferazzi / Los Angeles Times; Valerie Macon / Getty Images)

"If the show is good — well-written — but the producers try to make it better after pilot testing, it usually works out for the better," says Billie Gold, vice president and director of TV programming research for Carat, a New York ad firm.

Most often, the fixes take the form of recasting a key actor. ABC's new drama pilot "Quantico," for example, featured Dougray Scott as a mentor to FBI recruits. But the 49-year-old Scottish actor will be missing in action for the series (the network has yet to announce who will take his place).

Sometimes multiple actors take the fall. Shonda Rhimes' latest, ABC's crime thriller "The Catch," let go of two principals right after the series was ordered in May. ABC's 1980s period mystery "Wicked City" is recasting three roles.

Series are expensive bets — a one-hour episode of network TV now routinely...

Source: www.latimes.com


Latest News

  • While TV shows await fall premiere, the summer rush to replace actors is on

    07/09/15 ,via Los Angeles Times

    The TV pilot season is over. Programming executives have anointed their new shows for fall premiere, and network marketing and advertising teams are busily trumpeting their new lineups and selling pricey commercial slots for prime time. Job done?

  • Wet Hot American Summer EPs Talk 'De-Aging' Process, Season 2 Hopes

    07/30/15 ,via TVLine

    Wet Hot American Summer What's more, the production schedule did not pose any major conflicts that would cause the cast to film scenes without each other. “It's much the same look, feel and tone of the film,” Wain adds. “We're glad to say that we didn

  • Everything You Need to Know About Bachelor in Paradise's Wild Season 2

    07/30/15 ,via Fall River Herald News

    "This season was equally good, maybe even better than last because people were savvy to what was going on and the end results were similar," Chris Harrison tells TVGuide.com. "It's fun, silly, summer TV and hopefully everyone gets their box of wine and 

  • Weekly TV Guide: POLDARK Finale, WET HOT AMERICAN SUMMER, and More

    07/27/15 ,via Collider.com

    The Collider Weekly TV Guide is a rundown of notable episodes, premieres, returns, finales, and opportunities to catch up on great shows (or cast an eye to the occasional TV train wreck). Here are Review, Season 2 Premiere “Brawl, Blackmail

  • This summer, get out on the water

    07/29/15 ,via Buffalo.com

    The legendary Maid of the Mist operates daily from 9 a.m. to 8 p.m., and on a shorter schedule into the fall. The trip is 20 minutes, and boats leave the The Summer Wind operates out of Lucille Ball Park in Celoron. It offers sightseeing cruises


Books

  • Transmedia Marketing

    CRC Press. 2015. ISBN: 9781134746224,1134746229. 468 pages.

    Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top...

  • Television Guide

    2015.
  • The Internet Newsroom

    1999.

    Your guide to the world of electronic factgathering.


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