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Facebook unrolls new tool to help video owners stop "freebooting" - Fortune
announced it will begin testing a beta version of a new homespun technology that can quickly spot instances of “freebooting”—where people rip a video from another platform in order to share it on Facebook—and also notify the owners about the problem.
“[W]e have been building new video matching technology that will be available to a subset of creators. This technology is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook,” said the company in a blog post . “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
This is no doubt welcome news for the amateur video maker who complained that a UK media company had racked up millions of shares on Facebook by stripping his work from his YouTube channel. Ditto for martial arts outfit UFC, which recently had to look on as users distributed a video of Ronda Rousey’s brief-but-brutal victory to all corners of Facebook sans permission.
For these video owners, “freebooting” is especially frustrating because it’s hard to keep tabs of when and where it’s occurring. Unlike YouTube, which is open for all to see, most Facebook videos are played within the closed channels of people’s friend groups.
Now, Facebook’s new technology will give copyright owners a bigger say over those non-public videos. According to a person familiar with the company, the system will work by first informing Facebook users (in situations where a video may belong to someone else) that they need to take an additional step before they upload it. If the person goes ahead and uploads it all the same, the owner of the video will be able to review the video—but will not be told who uploaded it in the first place.
This process suggests Facebook is taking care to both protect the privacy of its users and ensure companies can’t wrongfully purge...Source: fortune.com
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