The Youtube Effect
CBS has long considered The Big Bang Theory a huge entertainment success with over 19 million viewers this past year alone. Their audience spans generations- Boomers, Generation Xers, and Millenials and is one of the most popular shows on television today.
During this same year approximately 17 million viewers binged on the newest season of Orange is the New Black- a show only available through the online streaming service of Netflix. Their success in viewers and in securing A-list stars are examples of the how companies like Netflix, Hulu, and Amazon Prime are rewriting how we watch television now and in the future.
But is that the only way entertainment has changed over the past few years? The answer is found in a world that approximately 81% of teens between the ages of 14-17 visit regularly- YouTube. While you may still see it as a place where you upload your home movies, Youtube is far more than the random viral videos of a cats, a person falling, engagements, music videos or product promotion. And it’s definitely more than just another marketing tool for major companies.
You can start the conversation with the name Felix Arvid Ulf Kjellberg. If that name does not sound familiar, grab the nearest teenager and ask them if they know of his stage name Pewdiepie (pronounced Pew-Dee-Pie) He has his own Youtube channel where he uploads videos on game play, movies, music, life, cartoons, and sometimes general hilarity. And while Big Bang might have 19 million viewers, PewDiePie’s channel now has over 37 million subscribers and it’s growing every day. And that doesn’t count views. PewDiePie may have doubled the size of Big Bang’s viewers, but the amount of views for his videos in the past four years is now at 9.2 BILLION. Just to put it in perspective- that is 2 billion MORE than the number of people on the planet.
And he’s not the only one with a large following. Channels like Smosh, Jenna Marbles, NigaHiga, KSI, React videos,...Source: One More Thing
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