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Under Armour's athletes helped brand explode. Now comes the hard part. - The ...07/20/15 ,via Washington Post
Six years ago, after tag-teaming an ATM, three Under Armour employees paid a golfer $8,000 in cash to wear the company's clothes during Masters weekend, jumping at a chance to get the Baltimore-based sportswear upstart's logo on TV. Now, the company's
Amazon's Prime Day will offer a 40-inch, 1080p TV for $11507/14/15 ,via Mashable
What should get shoppers extra excited are the deals on TVs, which are shockingly good: $75 will get you a 32-inch LED TV; $115 is all you need for a 40-inch, 1080p TV; and a "brand-name" 32-inch smart TV will cost under $200. Amazon doesn't list the
Cutting the cord with cable TV - The Gazette07/20/15 ,via Colorado Springs Gazette
One of the best things about these three services is their flexibility; you can stream programming through your TV (via a gaming console or other device), tablet or a computer. Netflix and Amazon Prime have Smart set top boxes: There are several
HD TV 2015 Buying Guide: Sony, LG, Samsung And Panasonic | Lifehacker ...07/20/15 ,via Lifehacker Australia
Here are all the pricing, release dates, specs and features for each big brand's 2015 TV lineup; from Samsung's curvy Ultra HD wonders to Sony's Android TV. If you've been putting off upgrading your . This is utterly important given that, even for
MTG invests in Europe's largest multi-channel network Zoomin.TV | Business Wire07/20/15 ,via Business Wire (press release)
At the same time, Splay will leverage Zoomin's global distribution network to promote its web talents, while in turn providing best-in-class influencer marketing tools to Zoomin and its publisher network. The now global digital footprint and
Branding TVTaylor & Francis. 2005. ISBN: 9781136034732,1136034730. 176 pages.
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local...
BrandSimple: How the Best Brands Keep it Simple and SucceedPalgrave Macmillan. 2007. ISBN: 1403984905,9781403984906. 230 pages.
Emphasizing the importance of effective brands in a competitive market, an expert in the field discusses the basics of good branding, including the importance of testing in a market, the essential link of the design and message of a brand with its meaning, and the need to avoid unnecessary and complicated strategies. Reprint.
Advertising and Integrated Brand PromotionCengage Learning. 2014. ISBN: 9781305177215,1305177215. 432 pages.
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you’ll see how good advertising is the result of hard work and careful planning. The...
The 'unofficial' issue with sports sponsorship07/20/15 ,via mumbrella.asia
According to a recent Brand Intelligence ... deals is found in TV exposure; does this policy of ‘clean’ venues offer sponsors less protection in today’s digital media landscape? There are two sides to consider. The best sport sponsors know they ...
NVIDIA SHIELD Android TV Review – So much unrealized potential07/19/15 ,via TechnoBuffalo
You end up with the NVIDIA Shield. NVIDIA has made a real family out of the Shield brand name with remote PC gaming controllers and tablets, and now it is joined by the NVIDIA Shield Android TV set top box. As the name implies it runs on the Android TV ...
Is it worth buying an IPL team now? India's top businessmen give contrasting views07/19/15 ,via Economic Times
By Pawan Munjal (The writer is chairman, managing director & CEO, Hero MotoCorp) Watching Anirban Lahiri on television ... to be a Hero MotoCorp brand am ambassador for the past several years. And not just him, some of the other top Indian golfers such ...
Here's the Science so far on Pluto's Icy Mountains and Bumpy Plains07/18/15 ,via Space
When a geoscientist looks at a brand-new terrain, the first thing they do is look around ... Pluto should be too cold to be active, but it isn’t. The best options for revising our theories are that its initial heat source lasted longer than anticipated ...
The RECMA rankings: should we care about a self assessed beauty contest?07/20/15 ,via Mumbrella
But despite the inconsistencies they are still the best map of media agencyland ... and the industry should be worried argues Louisa Claire When bloggers began sharing the brands they loved and used in their everyday lives, readers found their ...