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With Rio next, Olympics still a major draw on television - WCBD News 2

FILE - In this Oct. 23, 2012, file photo, Jamaica's Olympic gold medalist Usain Bolt poses for a photo for the benefit of the media during his visit to the Brazilian landmark Christ the Redeemer statue in Rio de Janeiro, Brazil. A year before the Rio Games, NBC is already seeing indications of more big audiences for the Summer Olympics. (AP Photo/Felipe Dana, File)

NEW YORK (AP) — The Olympics move at their own pace, when an athlete can go from unknown to celebrity in a matter of hours.

Fans who will tune in loyally every night during the games might not have been aware a few weeks earlier of the date of the opening ceremony. That’s why NBC executives are heartened by research they did more than a year before the start of the Rio Olympics.

In surveying viewers about the upcoming fall TV schedule, the network also asked about the 2016 Summer Games. About half of respondents knew they’re in Rio — the highest number NBC Sports Group chief marketing officer John Miller has seen at that juncture.

“It reflects on the power of the last three or four Olympic Games,” said Miller, who is also the chair of the NBCUniversal Marketing Council.

Viewership grew from the 2004 Athens Summer Games to the 2008 Beijing Olympics to the 2012 London Games, and Miller believes the 2016 Olympics can do at least as well. With the event in Brazil, which is only an hour ahead of the Eastern time zone, many high-profile competitions can air live in prime time in the U.S. — unlike London.

Ad sales are on pace with those for London, and the network expects to exceed the final numbers from four years ago, said Seth Winter, NBCUniversal’s executive vice president for sports advertising sales.

“There is not a single person that is not enthusiastic about these games because they saw how well we did and what we delivered in London,” Winter said, “and the enthusiasm of a live games.”

The Olympics’ enduring popularity is an unlikely mix of...

Source: counton2.com


Latest News

  • With Rio next, Olympics still a major draw on television

    08/05/15 ,via WCBD News 2

    Viewership grew from the 2004 Athens Summer Games to the 2008 Beijing Olympics to the 2012 London Games, and Miller believes the 2016 Olympics can do at least as well. With the event in Brazil, which is only an hour ahead of the Eastern time zone, 

  • 1TB My Passport Cinema drive puts 4K Ultra HD movies in your pocket

    08/04/15 ,via Engadget

    New super high-res televisions are already here, but with Ultra HD Blu-ray still yet to debut, the best available way to get 4K video on that screen is with streaming and, now, downloading. Western Digital has a Vidity hard drive ready that is ready

  • Nope, Kelly Osbourne: Latinos Aren't Only in America to Clean White Folks' Toilets

    08/04/15 ,via TakePart

    Latinos as domestic workers—nannies, gardeners, and maids—for affluent white Americans. The backlash on social media was immediate. Some Twitter users were so shocked that they recorded the video directly from their televisions and shared the

  • AT&T will let you pay for TV, wireless service under one discounted bill

    08/03/15 ,via CNET

    The company is offering four wireless accounts with 10GB of sharable data and television service with high-definition video and digital video recording capabilities for four televisions for a promotional rate of $200 a month for the first year. The

  • Are Your Smart Devices Spying on You?

    08/04/15 ,via AlterNet

    And if that's not good enough, you can always cut the cord, and only consume television via broadcast instead of through cable or Internet-based services like Hulu, Apple TV or Sling TV. 2. Smartphones. The video went viral earlier this year. But


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Amazon has the Samsung HU8550 4K TV with 4K video pack for only $999. http://t.co/DIo4lJa8V2 Amazon link: http://t.co/F… 07/28/15, @Zanan_Msnd

Books

  • Video Projects for Elementary and Middle Schools

    Libraries Unlimited. 1995. ISBN: 1563083779,9781563083778. 121 pages.

    As your complete guide to creating video projects with students in elementary and middle school settings, this book features step-by-step plans for 25 creative curriculum-based video projects. The plans include notes to the teacher and fully reproducible student handouts. Activities such as "Storytelling in the Classroom" (language arts) and "Making It Metric" (mathematics) span the curriculum and expand students' knowledge in a variety of subjects while building their video production...

  • Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares En

    Plunkett Research, Ltd.. 2006. ISBN: 9781593920517,1593920512. 554 pages.

    The electronic age is bringing sweeping changes to entertainment and media of all kinds, including publishing, broadcasting and film. Multimedia, the Internet and other digital media outlets for entertainment and information are being refined at a rapid rate. Media giants are merging and making big acquisitions. This book covers these exciting developments and provides profiles on hundreds of leading firms in film, radio, television, cable, new media, and publishing of all types including...

  • Podcast Solutions

    Apress. 2007. ISBN: 9781430204732,1430204737. 280 pages.

    Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience. Big-name companies and podcasters throughout the United States and thousands of faithful listeners...


Directory

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Best 2D-only televisions - CNET - Product reviews and ...

Best 2D-only televisions. If you want a TV that just does 2D well without paying extra for a feature you won't use, then check out our picks for the best ...