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'Backward' Hong Kong could lose its shopping paradise status, says HKTV's ... - South China Morning Post (subscription)

Technology entrepreneur Ricky Wong Wai-kay has launched a massive campaign to publicise his e-commerce platform in the hope of revamping Hong Kong's retail business.

But the outspoken boss of Hong Kong Television Network (HKTV) said he had yet to give up on his TV dreams despite unresolved licence issues. Construction of a multimedia centre in Tseung Kwan O will resume this year and is expected to be completed in the first quarter of 2017.

Wong said Hong Kong had been too backward in terms of its retail business model and consumer behaviour, and would soon lose its status as a "shopping paradise".

"Hong Kong people are already shopping online overseas, and the city will lose its edge if it doesn't embrace this trend," he said.

The value of retail sales in June fell 0.4 per cent year on year to HK$37 billion, following a 0.1 per cent decline in May.

Wong recently started a HK$30 million advertising campaign involving all 3,268 billboards at the 51 MTR stations to boost his HKTV Mall, the online shopping portal attached to his internet TV business.

"Hong Kong's retail industry is facing great challenges. Consumers, retailers and suppliers must adapt to such changes."

Wong said that since the launch of HKTV Mall in February, he had been told by many that online shopping would not take off in Hong Kong, but he still pressed ahead, believing it would be the future.

HKTV Mall would also venture into overseas markets such as Singapore, Malaysia and other places with Chinese-speaking residents once the Hong Kong business was firmly established, he added.

Wong described the latest version of HKTV Mall as "a department store like Sogo plus a supermarket". It offers more than 70,000 items ranging from fast-moving goods like daily necessities to high-priced items like HK$40,000 diamond jewellery.

Meanwhile, HKTV is still waiting to hear from the government about its second application to...

Source: www.scmp.com


Latest News

  • 'Backward' Hong Kong could lose its shopping paradise status, says HKTV's ...

    Technology entrepreneur Ricky Wong Wai-kay has launched a massive campaign to publicise his e-commerce platform in the hope of revamping Hong Kong's retail business. But the outspoken boss of Hong Kong Television Network (HKTV) said he had yet 

  • Taiwanese sandwich drama shows challenges for e-commerce retailers

    After failing to win a free-to-air television licence for his HKTV, he is now putting e-commerce at the heart of his business with a vow to build an online “shopping paradise”. This will surely be no easy task, though I find his idea of a HKTV Mall

  • Best Foodworks invests in online fresh food store iOrderFresh

    08/10/15 ,via Indiantelevision.com

    India and slated for tremendous growth. We are seeing how online shopping has shifted from a trend to a lifestyle. The m-Commerce tide is yet to sweep the country and we are certain that grocery shopping will be on top of the list, given our fast

  • 759 chain store operator launches online platform

    08/10/15 ,via EJ Insight

    CEC International Holdings Ltd. (00759.HK) has launched an online shopping portal, setting itself up against HKTV Mall, the internet retail unit of Hong Kong Television Network Ltd. (01137.HK). The new portal, 759 Online, sells pet care products and

  • Home Shopping Networks No Longer That Interested in Jewelry

    08/07/15 ,via JCK (blog)

    So shopping channels still sell jewelry, but now they are devoted jewelry channels. In addition, 41 percent of QVC's sales and 40 percent of HSN's sales now take place online—which might not be as good at selling jewelry as TV was. QVC and HSN, at


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Books

  • Essentials of Marketing

    Cengage Learning. 2011. ISBN: 9781133171904,1133171907. 672 pages.

    Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to...

  • Application of the TAM in the Channel of Online Shopping, TV Shopping, and Physical Store in Taiwan

    2015. 114 pages.
  • Retail and Distribution Management

    Nirali Prakashan. ISBN: 8185790744,9788185790749.

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