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Denver ABC affiliate will run its first pot ad pre-Jimmy Kimmel - The Cannabist - The Cannabist

“KMGH has agreed to accept ads from legal cannabis businesses,” said Brad Remington, the station’s vice president and general manager. “The first of these TV ads will probably air within the next week. We have set some strict guidelines on when these ads can run and the content of the ads. Ads for recreational use, for example, cannot air until after 10 p.m. and cannot show people using the product. We will also accept ads from legal businesses on The Denver Channel, with restrictions.”

One of the station’s first pot ads will promote Neos , a company that extracts cannabis oil and sells oil-loaded vape pens in Colorado and Southern California.

So what changed the ABC affiliate’s mind on pot ads?

“The world is changing, evolving and we need to constantly take a look at things,” said KMGH’s Remington. “After careful deliberations, we have elected to accept ads from what is now a legal business in Colorado and apply some of the same restrictions and standards that we do for similar adult products, like hard liquor.”

Neos’ 15-second TV commercial won’t feature the company’s vape pens, or even the amber-colored THC oil that fills the pens’ cartridges, because of strict state laws regarding marijuana advertising.

The ad will air at 10:35 p.m. July 20 — after the news and before “Jimmy Kimmel Live” — according to Cannabrand , the marijuana-focused marketing company representing Neos.

“We just found out that ABC local Channel 7 (KMGH) is allowing for cannabis advertising,” said Olivia Mannix, co-founder of Cannabrand. “You’re not allowed to use any products or imagery in the commercial, so we’re keeping it in line with the standards and guidelines. It says ‘vape pen’ in the voiceover, but we don’t have an actual photo of the vape pen. And we’re not using any words. It never says ‘cannabis’ or ‘marijuana’.”

Mannix says the Neos commercial is a “lifestyle shot.”

“There’s no products at all. You’re not...

Source: www.thecannabist.co


Latest News

  • Denver ABC affiliate will run its first pot ad pre-Jimmy Kimmel

    07/17/15 ,via The Cannabist

    Denver ABC affiliate KMGH will run its first advertisement for a legal marijuana company in the next week, the station confirmed to on Thursday. (UPDATE: The TV outlet has put plans on hold.) The station's vice president said it will

  • TV under pressure over ad spending

    07/07/15 ,via Financial Times

    Just half of US marketers say TV will rank among their top five channels for advertising spending in three years' time, down from 57 per cent today, as digital spending increases, according to a survey by professional services firm Bain & Company. The

  • UK television advertising booms despite digital rise

    07/07/15 ,via Financial Times

    They also run contrary to the belief that demand for TV ad spots is being undermined by the rise of digital media companies such as Google and Facebook. “Television is in good health,” said Adam Smith, futures director at GroupM. Advertisers' demand

  • Simulmedia Launches SimulX Unit to Help Digital-First Companies Achieve ...

    NEW YORK, July 8, 2015 /PRNewswire/ -- Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced the launch of a dedicated team called SimulX that will specialize in helping 

  • LETTER: Commercial TV is all about commercials - Courier Press

    TV ads are crude and obnoxious. I would encourage businesses and companies to use the print media for their advertising. I would even encourage them to mention in their ads they prefer print media instead of TV advertising. I believe businesses would 


Twitter

.@vassgatov: Want to really hurt Russian propaganda? Stop Western companies advertising on the Kremlin's channels http://t.co/tIl3C8CgEu 07/21/15, @SimonOstrovsky
RT @SimonOstrovsky: .@vassgatov: Want to really hurt Russian propaganda? Stop Western companies advertising on the Kremlin's channels http:… 07/24/15, @rlamsfuss
RT @SimonOstrovsky: .@vassgatov: Want to really hurt Russian propaganda? Stop Western companies advertising on the Kremlin's channels http:… 07/24/15, @YuriBender
RT @SimonOstrovsky: .@vassgatov: Want to really hurt Russian propaganda? Stop Western companies advertising on the Kremlin's channels http:… 07/24/15, @myroslawabrulak
Some companies may be willing to try, but ultimately running the ads is up to the television stations themselves. http://t.co/fcIa0Mk8Sb 07/24/15, @bulbulyancg

Books

  • Notes of Guidance on Television Advertising

    1964.
  • the impact of direct-to-consumer drug advertising on seniors health and health care costs

    DIANE Publishing. ISBN: 9781422333037,1422333035.
  • Regulation of Television Advertising

    The Stationery Office. 2011. ISBN: 0108473104,9780108473104. 289 pages.

    This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view...


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