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adidas To Take Over NHL jersey Contract Starting 2016-17 Season
<blockquote class=”twitter-tweet” lang=”en”><p lang=”en” dir=”ltr”>From <a href=” https://twitter.com/rwesthead”>@rwesthead</a> ;: <a href=” https://twitter.com/adidas”>@adidas</a> ; lands exclusive <a href=” https://twitter.com/NHL”>@NHL</a> ; jersey deal beginning in 2016-17 season. <a href=” http://t.co/BmPyxbkmXJ”>http://t.co/BmPyxbkmXJ</a> ; <a href=” http://t.co/yz8gal2y4H”>pic.twitter.com/yz8gal2y4H</a></p>&mdash ; SportsCentre (@SportsCentre) <a href=” https://twitter.com/SportsCentre/status/633349795206287361″>August 17, 2015</a></blockquote>
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OK, this is kinda big. And not so big all at once.
According to multiple sources , adidas will become the NHL’s official uniform manufacturer starting with the 2017-18 season. The deal will generate $35M per year for the league over the course of the contract. While this may seem like a radical shift, adidas is a subsidiary brand of Reebok, so the corporate head will not change. Only the brand management division changes.
The first fear or excitement when a league changes sole-source uniform provider is change. CHANGE! CHANGE WILL COME BECAUSE MONEY! LIFESTYLE BRANDS AND MONEY WILL CHANGE OUR TEAM!
No. No it won’t.
While uniform and apparel brands want you to be part of them, to associate their brand with winning, or hope to relate to an aspect of your life that their brand can enhance, they do not control professional leagues. The contractor (addidas, in this case) is hired to perform a service for client (the National Hockey League). The contractor won the bid to perform work based on past work and proprietary techniques, many of which can be of use to the new client. But just because the contractor has these tools and skills does NOT mean all of them will be...Source: Capitol District Islander
Minnesota Vikings vs. Tampa Bay Buccaneers 2015: Start Time, TV Channel, Live ...08/15/15 ,via International Business Times
1 overall pick in the 2015 NFL Draft, makes his professional debut on national television, as the Tampa Bay Buccaneers begin their preseason when they travel to Minnesota to face the Vikings on Saturday night at TCF Bank Stadium. The game will be
Brian Engblom named new Color Analyst for Lightning television broadcasts08/11/15 ,via Official site of the Tampa Bay Lightning
FOX's Sun Sports, the regional television home of the Tampa Bay Lightning, today announced Brian Engblom has joined its roster of Lightning on-air talent for the 2015-16 season. In his new role, Engblom will serve as color analyst for all Lightning
Pro-Bush super PAC spending $10M-plus on initial TV campaign08/16/15 ,via Tampabay.com (blog)
DES MOINES, Iowa — The heavily funded super PAC backing Republican Jeb Bush will spend at least $10 million on television time in the earliest voting presidential primary states, the first barrage in a massive TV ad campaign to support the former
A film reveals how Morton Downey Jr. pioneered loudmouth TV08/19/15 ,via FOX 13 Tampa Bay, WTVT-TV
(AP Photo/Marty Lederhandler, File). FILE - In this May 2, 1989 file photo, television talk show host Morton Downey Jr. appears in New York. CNN will air a film about the controversial talk show host, "Evocateur: The Morton Down Jr. Movie," on Thursda.
TV-radio listings: Aug. 18: Television Pro baseball Tampa Bay at Astros Root 7 p.m. Pro baseball Seattle at Texas… http://t.co/F2GcTIJmir 08/18/15, @Houston_CP
Houston Chronicle - TV-radio listings: Aug. 18 - Television Pro baseball Tampa Bay at Astros Root 7 p.m. Pro baseb... http://t.co/k24DT3KkF7 08/18/15, @news_texas
TV-radio listings: Aug. 18: Television Pro baseball Tampa Bay at Astros Root 7 p.m. Pro baseball Seattle at Texas… http://t.co/1eth7njjZf 08/18/15, @MontroseBuzz
TV-radio listings: Aug. 18: Television Pro baseball Tampa Bay at Astros Root 7 p.m. Pro baseball Seattle at Texas… http://t.co/7nVmB1gp6e 08/18/15, @DowntownHOUNews
TV-radio listings: Aug. 17: Television Pro baseball Tampa Bay at Astros Root 7 p.m. Pro baseball Seattle at Texas… http://t.co/vOHkcQvqMq 08/17/15, @MontroseBuzz
Minnesota Vikings vs. Tampa Bay Buccaneers 2015: Start Time, TV Channel, Live Stream Info For 2015 Preseason Game08/15/15 ,via International Business Times
Quarterback Jameis Winston, the No. 1 overall pick in the 2015 NFL Draft, makes his professional debut on national television, as the Tampa Bay Buccaneers begin their preseason when they travel to Minnesota to face the Vikings on Saturday night at TCF ...
(VIDEO)Tampa Bay Buccaneers vs Minnesota Vikings Game FREE Online | Watch Stream Live Free Sopcast Yahoo Tv Channel08/16/15 ,via Fine Homebuilding
I think, you are surfing internet for get your favorite teams match Minnesota Vikings vs Tampa Bay Buccaneers live streaming NFL Season 2015 TV link directly on your desktop, laptop or net-pad. Don't worry; we are here for your help. Here you can get ...
Bengals vs. Buccaneers NFL Preseason Week 2 Preview, TV Schedule, Prediction08/19/15 ,via Rant Sports
The Tampa Bay Buccaneers are coming off of a rather embarrassing performance against the Minnesota Vikings. The defense got lit up by an average offense playing without its best player, Adrian Peterson. The three quarterbacks including Jameis Winston ...
Tampa Bay Buccaneers vs Minnesota Vikings Free Live Stream: Watch Bucs vs Vikings Online Coverage, TV Schedule, Scores and Updates08/16/15 ,via theblow.us
The Tampa Bay Buccaneers take on the Minnesota Vikings in one of the NFL Preseason games on Saturday at 8:00 PM ET at TCF Bank Stadium. The Tampa Bay Buccaneers believe that they will have a better season after winning only six games in the last two years.
NY Mets vs. Tampa Bay Rays 2015 live stream & MLB TV game08/07/15 ,via Examiner
The NY Mets vs. Rays 2015 live stream and televised MLB game arrives Friday night for baseball fans to enjoy as New York continues their playoff push. Tampa Bay is attempting to snatch one of the two wild card spots in the American League, making this just ...