Featured Products

Cable TV Advertising : In Search of the Right Formula by Rashi Glazer and...
View item

Free shipping

Cable TV Advertising : In Search of the Right Formula by Rashi Glazer and...

Sold directly by Barnes & Noble

3d 2h 35m left

View all 3 items...

Why political ads are going to reach a record in 2016

Political advertising on television is expected to jump 16 percent to a record $4.4 billion in the 2016 presidential cycle compared to four years ago, showing a continued belief by candidates that broadcast and cable TV is still the best way to reach voters, according to a Monday report from Kantar Media research.

Since the Supreme Court's Citizens United v. FEC decision in 2010 opened the way for unlimited spending by corporations and unions, analysts say television airwaves in primary and key battleground states have been seeing sharp growth in revenues from political ads. Already Democratic candidate Hillary Clinton has reserved $8 million in TV advertising that could begin as early as November.

The desire to reach TV eyeballs may seem like a contradiction given that a growing number of people are cutting the cord on traditional television and network ratings have been on the decline -- some of the ratings of the networks owned by Viacom, such as Comedy Central and MTV, are down double digits over the last year. Television viewing by 18- to 34-year-olds was down 17 percent in the first quarter compared to the same period in 2014, according to Nielsen.

But one thing that hasn't changed yet is the fact the most reliable voters tend to be older and are still turning mainly to traditional TV for their news and entertainment, especially shows such as Wheel of Fortune or the local evening newscasts.

And even as the campaign staffs of Republican and Democratic candidates experiment with new social media platforms such as Snapchat and Periscope, they still see TV as the most effective medium for promotion.

"It's a simple truth that people who watch local news tend to be voters," said Mark Fratrik, a senior vice president of research firm BIA/Kelsey.

The rise has been steady: Total political ad spending in 2012 was $3.8 billion and in 2008 it was $2.75 billion.

Report author Elizabeth Wilner, who heads Kantar...

Source: Business News, Financial News, Business Headlines & Analysis - The Washington Post

Latest News

  • TV Ad Spending Down 5% in Second Quarter | Broadcasting & Cable

    07/20/15 ,via Broadcasting & Cable

    Advertising spending on television was down 5% in the second quarter, according to new figures from a research company. The broadcast networks registered a 10% drop in ad revenue for the quarter, while cable networks were off 3%. In June, broadcast 

  • Zenith Sees TV Ad Spending Growing after Flat 2015

    06/22/15 ,via Broadcasting & Cable

    TV dollars are expected to continue to shift from broadcast to cable. ZenithOptimedia sees broadcast network spending sliding from $15.7 billion in 2017 from $17.4 million in 2014 following a decline in ratings. “Networks are continuing to focus on

  • DISH Sling TV Launches National Ad Campaign (DISH,NFLX) - Investopedia

    The company plans to use traditional television, social media, and online advertising to reach its core audience of millenials looking to cut the cord. Sling has been built around the idea that this audience does not watch the traditional broadcast

  • Long Primary Season Could Depress 2016 TV Ad Spending - Washington Wire - WSJ ...

    Further, ad rates tend to shrink in the summer, so a Democrat-vs.-Republican main event that begins in April is much more expensive than one that starts in June, for example. That means station owners and cable operators can charge candidates and their 

  • FilmOn can use cable systems' copyright license to stream broadcast TV ...

    07/20/15 ,via EFF

    For most people in the U.S., it's hard if not impossible to get local broadcast TV stations over the Internet. Movies, national TV, and some sports are available through subscription services, but local TV news and weather, local advertising, and


LLF TV CABLE NEWS TV Ad Spending Down 5% in Second Quarter - Advertising spending on television was down 5% in the... http://t.co/RYYCAZCzCF 07/20/15, @AprielBiggs
REVOLT CABLE NEWS TV Ad Spending Down 5% in Second Quarter - Advertising spending on television was down 5% in the... http://t.co/DVkSKkxJmY 07/20/15, @MOBILEAPPREVOLT

  • U.S. TV Ad Spending Fell in Second Quarter

    07/20/15 ,via The Wall Street Journal

    Excluding sports programming such as the World Cup, TV ad spending fell 3% for the period. Broadcast TV ad spending was down 10% and cable TV dollars slipped 3%, SMI’s data shows. “June’s overall numbers were negatively impacted on a year-on-year ...

  • Sling’s first TV ad features white kids who bully you into paying for 100+ channels

    07/20/15 ,via The Next Web

    In HBO’s case, its ad touted the features cord cutters have always wanted without the pain of a cable TV subscription. When Sling was first announced at CES 2015, Dish emphasized its target market of millennials. Today’s ad proves that it’s now ...

  • DISH Sling TV Launches National Ad Campaign

    07/20/15 ,via Investopedia

    could be the final piece of the puzzle that makes it easy to ditch cable for many consumers. Now, the brand will undergo its first national television, social media, and digital advertising campaign. It is a major push for Sling and its very attractive ...

  • Sling TV Mocks Parent Dish as Bully, Indirectly, in New TV Ads

    07/20/15 ,via Variety

    is launching its first national TV ad campaign — telling consumers they should ditch their oppressive old cable and satellite providers. Of course, Dish itself is an “old TV” provider, so the new campaign puts the No. 2 satcaster in the uncomfortable ...

  • AIDCF asks b’casters to create level playing field for OTT & cable TV

    07/20/15 ,via Indian Television

    3) Also helps the broadcaster in gaining higher TRPs, which in turn leads to a better ad rate for the portfolio of channels ... free of cost to OTT subscribers is not favourable for the Cable TV industry and its relationship with broadcasters, considering ...

... inc is an international provider of cable television advertising

... inc is an international provider of cable television advertising
Image by adsystemscatv.com

... local cable tv before, you will be surprised at how affordable it is

... local cable tv before, you will be surprised at how affordable it is
Image by etcnow.com

... Business Now Cable TV Services Business Now Office Suite Advertising

... Business Now Cable TV Services Business Now Office Suite Advertising
Image by www.orbitelcom.com


Video Advertising Bureau - VAB

The Video Advertising Bureau's (VAB), primary mission is to support cable television's growth and effectiveness as a major advertising and marketing medium.

Comcast Spotlight | Cable Television Advertising

Comcast Spotlight’s television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the ...

Cable Television Advertising : AD Systems Communications

Cable Television Advertising Services: Creative Development, Digital Insertion Technologies, Ad Sales, Traffic Management

Cable Television Advertising - Viamedia: Leading ...

Cable Television Advertising With Viamedia, you can market your business using the indisputable power of cable television advertising. With access to better ...

Cable Television Advertising

Cable Television Advertising Cable television advertising continues to be the most powerful means of reaching consumers. Television engages more senses than any other ...

  • Advertise on Cable TV
  • Cable Television Advertising Rates
  • Cable Advertising Cost
  • Local TV Commercial Advertising
  • Why Cable Advertising
  • Cable TV Advertising Cost
  • Cable Ads
  • Cable Advertising Sales