Media Buyer + Planner: AutoNation's $10M Giveaway; Playoffs Score for Regional Sports Nets
The largest U.S. auto dealership chain is launching its biggest and most expensive marketing push ever to mark its 10 millionth car sale a $20 million national ad campaign that includes a $10 million sweepstakes prize to a single customer, The Wall Street Journal reports. The campaign will include national TV commercials, car giveaways and a chance to win a trip to the Go Pro Grand Prix in California, in addition to the sweepstakes prize which will be awarded in August.
Why This Matters: AutoNation, which has 235 dealerships in 15 states, wants to become a company with major national consumer recognition. Giving away $10 million is a good way to do that.
A Take: WSJ
Sony has selected the agency following a review that began last fall to create a national campaign for its cloud-based TV service, delivered through Sony's PS4 and PS3 consoles, Ad Age reports.
Why This Matters: The service has been available in initial markets like New York, Chicago and Philadelphia since March with some local promotion. But a more intense marketing effort is needed to compete with other streaming services like Hulu, Netflix, CBS All Access and Sling TV, among others.
A Take: Ad Age
RSNs Enjoyed Successful First Round NBA And NHL Playoff Telecasts
By John Consoli
First round NBA and NHL playoff ratings increased over regular season averages in every regional sports network market except for New Orleans, according to Nielsen data, giving marketers who invested in the playoff telecasts a good bang for their buck.
Under the terms of the NBA and NHL TV rights deals, the national broadcast and cable networks get exclusivity beginning with the second round, so the regional sports nets are permitted to televise games locally during the first round with national coverage blacked out... Source: guitarz news
Tour de France 2015, Stage 15: Route, TV schedule and more - SBNation.com07/19/15 ,via SB Nation
We're getting so close to the start of the Alps and all the intrigue therein. Those stages are mandatory viewing for anyone who follows the Tour de France religiously. Plenty of words will be spilled about those peaks so let's say a quick word about
Tour de France 2015, Stage 10: Route, TV schedule and more07/14/15 ,via SB Nation
For anyone ill-acquainted with the Tour de France, the first week must seem a little weird. To be clear: The really real racing starts on Stage 10 this year. Not that everything that happened before now was worthless, but the general classification
Tour de France 2015, Stage 7: Start time, TV schedule, route and live stream ...07/10/15 ,via SB Nation
NBCSN has television coverage beginning at 8 a.m. ET, though racing will have started at 6:40 a.m. Mobile users can watch for free using the NBC Live Extra app, assuming they have NBCSN as part of their cable package. Anyone watching on a computer
2015 British Open TV schedule: Jordan Spieth, Tiger Woods headline Round 107/15/15 ,via Yahoo News
of golf, the Old Course in St Andrews, Scotland. A total of 156 golfers, both professional and amateur, will take their shot at one of the most recognized and difficult golf courses in the world, beginning at 1:32 a.m. Eastern time Thursday (6:32 a
Premier Boxing Champions 2015: Fight Card, TV Schedule for Frampton vs ...07/16/15 ,via Bleacher Report
The simple reason we are here is that we are getting network television, terrestrial TV in America and in the United Kingdom. In Frampton's last fight, he successfully On Saturday, Arreola faces Kassi in a fight that could lead to Arreola's third
Yahoo! For DummiesFor Dummies. 1999. ISBN: 0764505823,9780764505829. 384 pages.
Explore Yahoo! auctions, shopping, travel, games, chat rooms, and more! Packed with tips on customizing Yahoo! Your guide to all the goodies at the Web portal that does it all Chances are you've stopped by Yahoo! for a search. But did you know you could also play a game of poker? Or place a bid at an online auction? Or chat with a celebrity? This friendly guide takes you on a grand tour of this versatile service — and shows you step-by-step how to take advantage of everything Yahoo! has to...
The Complete Idiot's Guide to Yahoo!Alpha Books. 2015. ISBN: 0789722771,9780789722775. 339 pages.
A guide to the search engine's content and services covers navigation, operation, searching, email, chat, and scheduling, while showcasing Web sites devoted to news, sports, weather, finance, auctions, and shopping
Museum & Gallery Listings for Aug. 21-2708/20/15 ,via New York Times
7) Some of the most vivid depictions of a war in the Middle East aren’t on television news these days. They’re in the local solo debut of the Egyptian artist Wael Shawky at MoMA PS1. Called “Cabaret Crusades,” it’s made up of three sequential ...
Alleged con-artist’s job listings posted at local schools05/15/15 ,via WAVY News 10
(WAVY) — 10 On Your Side continues to dig into the local arrest of a man accused of conning high-school ... “When I watched the news last night on WAVY TV 10, it said that this man was on the run,” Charlene Payne-French said. Payne-French said ...
TV-inspired fundraisers get Columbus tuned in to giving08/15/15 ,via The Republic
There’s a growing trend in local fundraisers that bears a closer look. Local organizations are getting their inspiration from the TV listings, and the results are amazing. Here’s a look at Columbus’ TV-inspired fundraisers. Where: Columbus Learning ...
On the Air for May 25: TV and radio listings for sporting events of local interest05/25/13 ,via South Bend Tribune
On the Air for August 25: TV and radio listings for sporting events of local interest08/25/12 ,via Orlando Sentinel
8 a.m. -- European PGA Tour, Johnnie Walker Championship, third round, TGC 1 p.m. -- PGA Tour, The Barclays, third round, TGC 3 -- PGA Tour, The Barclays, third round, WSBT-TV 3 -- LPGA, Canadian Women's Open, third round, TGC 6:30 -- Champions Tour ...