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Media Buyer + Planner: State Dept. Seeks Marketing Help Vs. ISIS; Nets Hope Boxing Will Pack Fresh Punch
Richard Stengel, who heads the division charged with waging the communications battle with extremist group ISIS, says the ultimate fight is not on the battlefield but in "the information space," Ad Age reports. He says he's had informal contact with marketing professionals to learn how to best reach mainstream Muslims with a 'counter-narrative' aimed at debunking the ISIS ideology. "We're not going to reach them with a press release," he says.
Why This Matters: There is precedent hereIn 2004, the U.S. government hired U.K.-based PR firm Bell Pottinger to create ads telling Iraqis about the U.S.-led occupation. But Todd Helmus, a behavioral scientist at the Rand Corporation says in this instance, "You're dealing with an ideology that a 30-second ad can't touch."
A Take: Ad Age
The Nike-owned shoe maker's "Made by You" campaign features more than 200 portraits of street kids, artists and musicians wearing the 98-year-old line and focuses on their personalities that are enhanced by wearing the sneaker. Converse toured some major cities around the world including Tokyo, Berlin and Sao Paulo to photograph consumers in their Chuck Taylors and it became the inspiration for the creative campaign put together by Anomaly. The campaign is expected to take up a large portion of the brand's 2015 media budget.
Why This Matters: The Converse line is competing with the Adidas sneaker line Originals which recently launched a major campaign. Plus Converse wants to keep its sales momentum going. In fourth quarter its revenue was up 21% from the same period a year earlier.
Two Takes: Ad Age | Adweek
The music platform now has 45 million free monthly users and has also improved its backend technology and targeting ability. John Tuchtenhagen, senior VP of media at Digitas, tells Digiday that his agency has "become very... Source: guitarz news
British Open 2015 viewing guide: Coverage schedule and how to watch live ...07/15/15 ,via SB Nation
So when the US portion of the Open Championship rights went out for bidding this summer, NBC, and their Comcast sister cable network, Golf Channel, swooped in and got back into major championship golf. They will start carrying The Open in 2017.
NASCAR at Kentucky 2015: Time, TV channel, schedule, entry list07/11/15 ,via SportingNews.com
How can I watch the NASCAR race at Kentucky online? The NASCAR Sprint Cup race at Kentucky is being streamed online via the NBC Sports app, available on select Apple, Android and Windows devices. You can also chart the race at NASCAR.com.
Watch UFC 189: Mendes vs. McGregor live stream online, fight time, TV schedule07/11/15 ,via Bloody Elbow
UFC 189: Mendes vs. McGregor takes place tonight from the MGM Grand Garden Arena in Las Vegas , Nevada. The festivities begin with two fights on UFC Fight Pass at 7:00 p.m. ET, and continue with another four on Fox Sports 1 at 8:00 p.m. ET before the
Puppies, shopping and TV07/10/15 ,via Colorado Springs Independent (blog)
August 11 Regular Council Meeting: A Public Hearing on the Cable Operator's past performance and future cable-related needs of community shall be held at the regular Council meeting. At the hearing, City staff and SCETC will present their wants and
Shark Week 2015: Complete TV Schedule, Live Stream, Preview & More07/04/15 ,via News For Shoppers
The week-long event will feature different prime-time specials starting at 8 P.M. (EST) every night, along with an online “Sharkopedia” and the Shark After Dark late-night specials. The Sharkopedia is a comprehensive guide to sharks that fans can