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- Features: -High Quality, New, Very Durable Hdtv -Energy Star...
- -Dipoles extend and adjust for digital and analog channels 2-13...
- Technical Information : -Frequency Band Type VHF -Frequency Band...
Comcast and NBCUniversal Open Cross-Promotional Ad Strategy06/22/15 ,via New York Times
Together, the companies came up with a sweeping marketing campaign, with pieces showing up across NBCUniversal's broadcast and cable channels, social media platforms, websites and within the company's shows. Andy Cohen — who is the host of a nightly
Zoren: Lack of ratings led to purge at Channel 307/04/15 ,via The Delaware County Daily Times
When May and Susan Barnett were moved from weekends to Channel 3's main anchor berths in the wake of debacles involving their predecessors, Larry Mendte and Alycia Lane, they proved that high-powered, big-money anchors aren't necessary to build a
Viewer ratings dive for Miss USA pageant, on off channel, amid Trump ethnic ...07/14/15 ,via The Japan Times
NEW YORK – Donald Trump found a new home for Miss USA on the little-known Reelz Channel after NBC dumped the pageant because of his comments on Mexican immigrants, but fewer than a million television viewers watched. That's down sharply from the 5.6
Promotion and Marketing for Broadcasting and Cable1999. 248 pages.
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the...